Magento is an open source eCommerce web Application which was launched in 2008 by Magento Inc and offers merchants and retailers complete flexibility and superb control over their online business channel. Built using the Zend Framework it has been widely adopted by online retailers and merchants and with about 150 thousand sites till date, are using it as sole eCommerce platform for the growth of their business in the virtual world.

With extensive rich community and developers worldwide Magento has been adopted as one sole eCommerce web Application platform that can be customized with the use of some PHP and HTML for desired solutions. It is available in two editions

Community Edition:

this is free to use and develop as an open source.

Enterprise Edition:

This has to be bought under license from Magento Inc with deluxe features.

Features of Magento

  • Seamless online retail experience for users who shop on internet
  • All range of eCommerce needs from layered navigation to persistent shopping
  • Web Services API for easy integration between Magento and any third-party applications
  • Integrated with Google analytics with Search engine support
  • Tax and sales report with dynamic site management features
  • Customer service and accounts database management
  • Product browsing and product catalog management including RSS feeds
  • Media manager with automatic image resizing and watermarks
  • Extensive technical support worldwide